Purple Cow


  • Source: [[ Seth Godin ]]; This is Marketing - Book
  • Keywords: permanent notes
    • #marketing
  • Relevant Notes:
  • Marketing concept from Seth Godin
    • The book presents Godin’s personal belief that creative advertising is less effective today because of clutter and advertising avoidance.

  • Definition: companies must build things ==worth noticing== right into their products or services
  • It’s almost impossible to spread your word directly. Too expensive, too slow. To find individuals, interrupt them, and enroll them, one by one . . . it’s a daunting task. The alternative is to intentionally create a product or service that people decide is worth talking about. I call this a Purple Cow.

  • Addition to the ==traditional 5 P’s of marketing:== product, price, place, promotion, and people

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