Low price is a last resort
- Source: This is Marketing - Book ;
Keywords: permanent notes
- #business #pricing
- A marketing asset (i.e. a brand) is made up of connection and everything non-quantifiable.
If you want to build a marketing asset, you need to invest in connection and other nontransferable properties. If people care, you’ve got a brand.
- Pricing is an unsustainable incentive
- Can connect to the pitching manifesto?