Low price is a last resort

Reference

  • Source: [[ Seth Godin ]]; This is Marketing - Book
  • Keywords: permanent notes
    • #business #pricing
  • Relevant Notes:
    • Placeholder

      Notes

  • A marketing asset (i.e. a brand) is made up of connection and everything non-quantifiable.
    • If you want to build a marketing asset, you need to invest in connection and other nontransferable properties. If people care, you’ve got a brand.

  • Pricing is an unsustainable incentive
  • Can connect to the pitching manifesto?

Notes mentioning this note


Here are all the notes in this garden, along with their links, visualized as a graph.