Creativity now has value as a commodity

Reference

• Source:
  • Smile Indias, Interdisciplinary Approaches to Creation & Innovation - Class
  • [[ Oli Mould ]], [[ Against Creativity (Book) ]]
• Keywords: permanent notes
  • #creativity #innovation #capitalism #society
• Relevant Notes:

  • Notes

• Core Critique: ==creativity has become an individual characteristic that can be traded. Creativity now has value as commodity==
  • Culture + creative industries are impacted by capitalism’s appropriation of creativity for the sake of growth + progress
  • Irony & Crisis: Capitalism-enabled creativity represents & actualizes power, but are just:
    • continuations of a knowledge used towards profit
    • agency towards sales
    • desires to tickle our same individual fancies as consumers
  • But in the end, who gains from all this?