Communicative friction

Reference

  • Source: [[ Jasmine Sun ]]; Half-Baked Futures - Newsletter
  • Keywords: permanent notes
    • #technology #communication #social
  • Relevant Notes:
  • Communicative friction describes ==the aggregate effect of many tiny barriers to self-expression on a social platform.==
    • E.G. moment of hesitation before sending message, editing a post multiple times, activation energy for scheduling/joining a call
    • Adding friction can make engagements more purposeful and thoughtful.
    • It’s vital in designing vibrant social experiences. It shapes the who, what, when, where, and why of the platform.
      • E.G. which behaviors should be effortless v.s. filtered ! [[ Pasted image 20201117163146.png ]]

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