Build your own quadrant

Reference

  • Source: [[ Seth Godin ]]; This is Marketing - Book
  • Keywords: permanent notes
    • #business #marketing #branding
  • Relevant Notes:
  • The alternative is to build your own quadrant. To find two axes that have been overlooked. To build a story, a true story, that keeps your promise, that puts you in a position where you are the clear and obvious choice.

  • The alternative is to find and build and earn your story, the arc of the change you seek to produce.

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