At this stage in the Growth Program, you’ve evaluated three of the five fits: market, product, and brand. Just two more to go before your growth engine will be ready to scale: model and channel.
In this unit, we’ll turn to your business model. We’ll help you establish your pricing strategy and model fits—in particular, model-market, model-product, and model-channel.
Once you have your business model in place, you’ll also have a clear picture of your ARPU (annual revenue per user) and target CAC (customer acquisition cost). These will be critical as you move into building your acquisition strategy. We want to help you avoid the mistake of launching acquisition channels that cost more than your startup is bringing in.