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The Sociology of Business - Literature Notes

Last updated Aug 15, 2023

# Notes

See Sources/The Sociology of Business - Newsletter #literaturenotes

# Outsider Innovation

Brand mood is its aesthetic universe, ideas, values, beliefs, music, the energy of people and places, the crowd it gathers and the crowd that gathers around it.

Art is social and cultural critique, a constant questioning of what’s going on in the industry and in the world, exploring and preserving one’s independence while doing so. Putting something in a museum doesn’t make it art.