Purple Cow

Last updated Aug 15, 2023

• Source: Seth Godin; Sources/This is Marketing - Book
• Keywords: Cards/permanent notes
  • #marketing
• Relevant Notes:
  • Cards/Build your own quadrant

• Marketing concept from Seth Godin

  • The book presents Godin’s personal belief that creative advertising is less effective today because of clutter and advertising avoidance.

• Definition: companies must build things ==worth noticing== right into their products or services

• It’s almost impossible to spread your word directly. Too expensive, too slow. To find individuals, interrupt them, and enroll them, one by one . . . it’s a daunting task. The alternative is to intentionally create a product or service that people decide is worth talking about. I call this a Purple Cow.

• Addition to the ==traditional 5 P’s of marketing:== product, price, place, promotion, and people