Minimum viable audience

Last updated Aug 15, 2023

• Source: Seth Godin; Sources/This is Marketing - Book
• Keywords: Cards/permanent notes
  • #marketing
• Relevant Notes:
  • Cards/Build your own quadrant
  • Cards/long tail;Cards/short head

• The goal isn’t to maximize your social media numbers. The goal is to be known to the smallest viable audience.

• Definition: the smallest possible market you can serve and that can sustain your business as it grows. It’s about targeting the people who will particularly benefit from what you are offering