Low price is a last resort

Last updated Aug 15, 2023

• Source: Seth Godin; Sources/This is Marketing - Book
• Keywords: Cards/permanent notes
  • #business #pricing
• Relevant Notes:
  • Placeholder

• A marketing asset (i.e. a brand) is made up of connection and everything non-quantifiable.

  • If you want to build a marketing asset, you need to invest in connection and other nontransferable properties. If people care, you’ve got a brand.

• Pricing is an unsustainable incentive
• Can connect to the pitching manifesto?