Build your own quadrant

Last updated Aug 15, 2023

• Source: Seth Godin; Sources/This is Marketing - Book
• Keywords: Cards/permanent notes
  • #business #marketing #branding
• Relevant Notes:
  • Cards/Purple Cow
  • Cards/Minimum viable audience
  • Cards/long tail; Cards/short head
  • Cards/Brand mood

• The alternative is to build your own quadrant. To find two axes that have been overlooked. To build a story, a true story, that keeps your promise, that puts you in a position where you are the clear and obvious choice.

• The alternative is to find and build and earn your story, the arc of the change you seek to produce.