Brand mood

Last updated Aug 15, 2023

• Source: Anna Andjelic; Sources/The Sociology of Business - Newsletter
• Keywords: Cards/permanent notes
  • #brand #sociology #culture #business
• Relevant Notes:
  • Cards/The purpose of capitalism is to build our culture
  • Cards/Build your own quadrant

• can simply be defined as a brand’s essence, which is captured through both the ==abstract (e.g. values, beliefs) and the concrete (e.g. aesthetics, people)==
• a brand either has it or it doesn’t

Brand mood is its aesthetic universe, ideas, values, beliefs, music, the energy of people and places, the crowd it gathers and the crowd that gathers around it.