Minimum viable audience
- Source: Seth Godin; 1. Resource Notes/This is Marketing - Book
- Keywords: 3. Permanent Notes/permanent notes
- Relevant Notes:
The goal isn’t to maximize your social media numbers. The goal is to be known to the smallest viable audience.
- Definition: the smallest possible market you can serve and that can sustain your business as it grows. It’s about targeting the people who will particularly benefit from what you are offering