Low price is a last resort
- Source: Seth Godin; 1. Resource Notes/This is Marketing - Book
- Keywords: 3. Permanent Notes/permanent notes
- #business #pricing
- Relevant Notes:
- A marketing asset (i.e. a brand) is made up of connection and everything non-quantifiable.
If you want to build a marketing asset, you need to invest in connection and other nontransferable properties. If people care, you’ve got a brand.
- Pricing is an unsustainable incentive
- Can connect to the pitching manifesto?